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Our Team
Our executives have firsthand, practical experience dealing with the challenges of growing and operating a business. They average over 20 year’s experience, serving as senior executives in a wide variety of industries. Every member of our team is an experienced business leader and will bring an objective and informed view to each assignment. Your team will comprise only the core resources we feel are necessary to accomplish each engagement. In addition, we have a strong network of specialists we can utilize when needed. We are in this together for the success of your company. Cogent Strategies takes your success seriously and we are intellectually and financially committed to your achievement of our collective goals.
Cogent Strategies Team Leaders

Asa J. Beck, CPA
Asa focuses on working within companies to implement improved overall business strategy and taking organizations to the next level – whether that involves managing acquisitions, driving competitive growth, revitalizing current performance, capitalizing new technology, or positioning a company for profitable sale. A financial and operations executive for 22 years, Asa has specific experience in revitalizing organizations, which includes responsibility for accounting operations, financial strategy, business operations, and information systems. He is known for his ability to align financial systems with company goals to ensure accurate information is utilized to make the right business decisions. Asa is a very ethical leader with a focus on creating an honest workplace. He believes in treating employees with respect to motivate them towards optimum performance.

John C. Frank
John’s career has been with technology companies working closely with the Board of Directors, Executive Management, Bankers and Venture Capitalists to help the companies grow. The following are an overview.

Joe Gregory
jvgregory@cogentstrategies.com
Expert in Sales Leadership, Sales Management, Sales Training, and Sales Team Development. Chief Sales Executive, Sales Manager, Sales Growth Specialist, General Manager, Director of Sales, Branch Manager and Senior Account Executive in both private and publicly traded companies.